people enjoying fitness and Fitlicious products
people enjoying working out and Fitlicious products

- About The Brand -

Natural is the way forward

We at Fitlicious strongly believe that healthy eating is the main contributor towards a healthy and fit lifestyle and when it comes to healthy eating, you just can't beat the power of nature. Our products are produced with the finest natural ingrediants that are sourced both locally and internationally and are also refined sugar free, so that every bite of our products helps in providing that energy you need to meet those fitness goals.

Our Story


Fitlicious started in 2015 by two sisters Maham and Geeti in Karachi. The brand started stocking its signature granola, brittles and granola bars at a leading organic store in Karachi, and soon became the go-to healthfood brand amongst fitness instructors, celebs, models and individuals wanting healtheir snacking options. 

Today Fitlicious continously innovates in great new products and promises to make sure that healthy should not be boring!

Maham Ahad | Co-founder